Website & Marketing
UTM link builder
Build campaign links with correctly encoded tracking parameters.
Using this tool
UTM parameters identify the source, medium and campaign of a link. They make traffic easier to interpret in analytics without manually editing long query strings.
When it is useful
Create a separate link for an email newsletter, paid social campaign or partner promotion, then compare their traffic in analytics.
How to get a reliable result
Enter a complete https:// URL, then a consistent source, medium and campaign name. Optional fields help distinguish keywords or creative variants. Copy the generated link into your campaign.
Limits to know about
This tool creates URLs but does not verify analytics installation or tracking results. Existing parameters are preserved, and supplied UTM keys are replaced.
Privacy and processing
The information you enter here is processed within your browser by this tool, without an account. Do not rely on unverified results for important legal, financial or business decisions.